YOUR HOME DESCRIPTION: 5 Essential Steps to Craft a Story That Sells (Watch/Read/Listen)

As the most valuable marketing collateral you have, your home description affects how well you’ll capture the imagination of buyers and how many will come to view.

Successful property listings aren’t just a list of rooms and features. They tell the story of your home, and the way your agent crafts your marketing can make all the difference between sold and stuck.

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