YOUR HOME DESCRIPTION: 5 Essential Steps to Craft a Story That Sells (Watch/Read/Listen)

As the most valuable marketing collateral you have, your home description affects how well you’ll capture the imagination of buyers and how many will come to view.

Successful property listings aren’t just a list of rooms and features. They tell the story of your home, and the way your agent crafts your marketing can make all the difference between sold and stuck.

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ZOOPLA HOUSE PRICE INDEX – OCTOBER 2025

Executive summary

  • Budget uncertainty is prompting buyers to ‘wait and see’, leading to the first annual decline in sales agreed in two years.
  • Buyer demand is down 8% compared to last year and sales agreed are down 3% as activity cools – more notable in higher value markets.
  • House price inflation is steady at +1.3%, with prices flat in southern England but rising by more than 2% elsewhere .
  • More homes for sale (+7%) is giving serious buyers greater choice.
  • Average time to sell is up to 37 days, c.10% longer than last year.
  • Realistic pricing is key to securing home sales.
  • 350,000 homes worth £100bn are progressing through the sales pipeline – the largest in four years.

The 4 Year & 30 Week Fife Itch That’s Driving Half of all Home Moves.

If you walk down almost any Fife road or street, you will see the quiet signs of life playing out behind the front doors. Families growing. Kids leaving home. Kitchens are being refitted for the second or third time. Yet somewhere in that rhythm, every homeowner starts to feel it again … the gentle itch to move.

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