Buying and spending are rarely purely logical activities. Instead, they are driven by a complex interplay of brain chemistry, emotional triggers, and strategic marketing.

Spending often activates the brain’s reward system, primarily through dopamine and many spending decisions are attempts to regulate or satisfy emotional states.

This instant pleasure reinforces the behaviour, leading the brain to associate spending with happiness. However, because this high is fleeting, it often leads to a cycle of repeated spending to recapture the feeling.

Do you want to learn more on the behaviours and triggers behind our spending habits and traits?

Luckily, you don’t need to head back to school to understand this as Lettings Director, Richard Cook and one of the UK’s most successful property investors, Jim Parker are on hand to discuss.

If you’ve missed the previous shows you can catch up on our channel: https://www.youtube.com/@WealthCreationShow

If you are a private client of ours, including the ongoing support you can also receive one to one mentoring on portfolio building. Please contact us to [email protected]

This is all about accelerating your wealth in 2025.

*We must point out that we are not financial advisors, and this is only our opinion of what we would do. Investments can go down as well as up so if you do want professional advice from a qualified advisor, please contact us direct and we will put you in touch with someone.

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