ZOOPLA RENTAL MARKET REPORT – MARCH 2026

Executive summary
- The rental market is moving towards better balance as demand weakens and supply improves
- Competition for homes is easing, with enquiries per property falling to 4.8, the lowest for six years
- Rent growth has slowed to 1.9%, down from 2.8% last year, as affordability pressures limit further increases
- While conditions are improving, rental supply remains 23% below pre-pandemic levels, meaning rents are still expected to rise through 2026
- Weaker demand is driving the slowdown, but the rental market still needs more supply to deliver long-term improvements for renters